Have you read the Blueprint? Read it Now and then See Inside the Author 2.0 Course : Click Play to watch the video below. [There are more text details below the video - Click Here to Buy Now for only US$297].

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“I started getting so many ideas from just part of what I read and watched in that first lesson. My excitement forced me to get up right then and there and start implementing those ideas. That first module was like fireworks exploding with possibilities, and I know the rest will be the same. I realized I need to take in your modules slowly, one at a time, to absorb and implement what is there before charging ahead to the rest. Author 2.0 is not made for a quick read and viewing; it deserves my undivided attention, and for me to make time to focus completely. There is so much meat in it, and new possibilities for getting my work “out there,” that I foresee working thoroughly through your modules for the next year at least. And I foresee, because of Author 2.0, an explosion in my writing (and photography) business. Thank you, Joanna.”   Aggie Villanueva, Visual Arts Junction

Here is more detail about the Program

Hi, I’m Joanna Penn, author of 3 books and blogger at The Creative Penn.

I have spent the last 18 months learning all about online marketing, promotion and web 2.0 tools to sell my own books, and now I want to share this information with you in my Author 2.0 Program!

Author 2.0 is a private, members only program that goes through each of the Author 2.0 components below in detail.

The information provided in this course and put into action will enable you to :

• Build a comprehensive online book promotion platform that will help you make more sales, get more readers and media attention
  
• Publish your print book on Amazon.com and sell globally
  
• Publish your book as an ebook on the internet, on the Amazon Kindle and on the iPhone
  
• Design and build an author website and blog that effectively promotes you and your books online
  
• Redesign your own business model as an author-entrepreneur in order to make more money and create multiple streams of income
  
• Create podcasts/audios that help create a relationship with your listeners enhancing your credibility online
  
• Effectively create Press Releases that get media attention online and in traditional media
  
• Create and distribute videos and book trailers that get you more online traffic and exposure as well as creating valuable online content that will keep on promoting your book
  
• Create an effective social networking presence on Twitter and Facebook that efficiently uses your time online to create relationships and word-of-mouth marketing for you and your books
  
• Use Amazon.com specific tools to build your Author presence on the biggest bookstore in the world
  
• Create keyword rich articles that drive significant traffic to your website/blog, brand you as an expert and boost your online profile
  
• Understand how the sales funnel works and apply the Freemium model to increase your book sales and online audience

These are just some of the benefits you will gain by being in the Program! Remember – it is 100% money-back guarantee so there is no risk. If you are not getting value from the program, I will give you your money back. No worries!

Ruth Ann Nordin

“I have been self-publishing since 2002, and up until last year, I went through vanity pod companies, which means I paid other people to do all the work for me in producing a book, including some of the things mentioned in Author 2.0.  After paying someone else to do these things for me for 17 of my books, my total cost amounted to about $10,000, which looking back, is insane.
Last year, I realized I could do this myself for very little cost with places like Lulu and CreateSpace.  Having spent a lot of money with the vanity pod companies, I realized it was prudent to find a way to do this myself.
I already knew how to make a book interior file and a book cover by the time I found out about Author 2.0, but I wanted to learn how to make a book trailer, podcast my book, put my book in multiple ebook formats, and better promote my book.  Those are the reasons I signed up for it, and I am very glad I did for several reasons.

One, I have four young kids, and I was very happy to see that I could download the information onto my computer.  That means I can go to it when it’s convenient for me.  This way, I’m not stuck with a timeframe of having to look at a pdf file, listen to an audio, or look at a video.  This program is very flexible, which is exactly what a mother of four needs.

Two, in the long run, this program is going to save me a lot of money. For example, today I just looked at the video of how to make a book trailer.  I’ve never done this before, and I have actually paid $399 to have my vanity pod company do this for me on one of my books.  That can get very expensive if I were to keep doing this.  Author 2.0 costs about $300 (this is all US dollars here), so the book trailer module is already paying for itself in this one area.  Instead of paying that much for a book trailer, I can now make all of my own trailers for a lot less.  I haven’t done the math yet but I imagine it will cost me less than $20 for the pictures and audio files I plan to buy for one book.  Granted, there are other companies out there that will make book trailers for less than $399, but it’s still more cost effective for me to do this myself.  (And remember, this is just one expense an independent author can pay for when looking for ways to promote their books.)

Three, the step-by-step videos are, by far, the most helpful tools in this program, in my opinion. Joanna walks authors through the process of getting a book ontowww.smashwords.com so you can make ebooks in multiple formats, making a book trailer from scratch, and more.  This will help me eliminate hours of aggravation in playing the trial and error game, though I still expect to have to experiment.  It’s just a lot of the guesswork is now gone.

Four, though I am no longer a beginner in the whole process of making books and promoting them, I believe this program is for people at all stages of the game, whether you are beginning or continuing to learn. I recommend this to anyone simply because the material in Author 2.0 is comprehensive and indepth.  I really believe Author 2.0 is a good price for the value of the material you get. I know I’m going to save hundreds of dollars in making about seven book trailers on my own, and that’s just doing one thing this program covers.  Other people will find their own specific interests and be able to save money by doing the things covered in Author 2.0.”    Ruth Ann Nordin, Self Publishing Can Be Good

The Program is designed to be done over 3 months with one module per week explained in detail, but you can do it at your own pace.

Each module contains:

• A mini-ebook packed full of step-by-step information on how you can achieve each the goals of the module, as well as specific “How to” guidance for the technologies involved
• An audio interview with an expert (between 30 – 50 mins) on the specific topic – plus bonus audios for some modules
• Transcript of the audio with hyperlinks and extra information so you can make more notes
  
• One or more videos showing you how to do the topic yourself e.g. format your ebook and load it onto the Amazon Kindle. These videos are made with Camtasia which records my desktop.

I have also interviewed some of the top industry experts who also share their knowledge in over 5 hours of audio recordings.

The experts interviewed are internationally known and the audios alone are mini courses in the topics. The featured experts are:

John Kremer, book marketing guru and author of “1001 Ways to Market Your Books”. John is interviewed on being an Author Entrepreneur.

Authors “should have a platform, if possible, before they pitch to a publisher”

Penny Sansevieri, Author Marketing Expert and author of “Red Hot Internet Publicity”. Penny talks about websites and online publicity

“You’ve really got to pull out all the stops and do your own marketing. Unless you’re a celebrity, you’re pretty much going to be on your own”

Mark Coker, CEO of Smashwords.com, online book retailer discusses ebooks and the future of publishing,
“It’s tremendous distribution at no cost. Now you can publish in five minutes as opposed to waiting one or two year to find an agent and then another year or two to see your book in print”

Dan Klass, author of “Podcast Solutions” and owner of Jacket Media tells us how to podcast effectively as well as what equipment and software to use.
“Podcasting creates this very real relationship where it’s not just fan and author. It’s listener and friend and co-conspirator and author which is a very powerful relationship”

Chris Knight, CEO of EzineArticles.com discusses how to use article marketing

“How do you build a platform before you have a platform? Article writing is one way because it’s essentially a grassroots type of marketing”

Yaro Starak, professional blogger at Entrepreneurs Journey and creator of the Blog Profits Blueprint, explains top tips on how to blog, what software to use and what to blog about.
“A blog is a website with special powers”

April L. Hamilton, Indie author and creator of Publetariat.com outlines the various options available for self-publishing and why being an indie author can be very rewarding.

“Self publishing is a kind of big umbrella and within self-publishing you have some people who are operating as indie authors, some as hobbyists, then you have the different methods of self publishing, minimum print run, print-on-demand and ebooks”

Sheila English, CEO of COS Productions, award winning video book trailer queen who trademarked the term in 2003.
“As far as defines the success of a book video, it goes back to goal setting. A book video is just a tool. It’s not an answer. It’s part of your campaign”

Sarah Prout, online social networking queen, author and entrepreneur of Sprout Publishing
“The internet is now more about connection and establishing relationships with other people. It’s really interactive and there’s a sense of community”

Doyce Testerman, author, gamer, blogger extraordinaire and adventurer in multi-media writing.
“Everyone today is talking about print-on-demand, self-publishing models, electronic publishing models using some kind of online marketing tool that lets them sell”

JC Hutchins, cross media author and podcaster of the 7^th Son trilogy
“I relentlessly promoted [7^th Son] in the online space, because I wanted to make sure that people enjoyed the work. And the only way to enjoy it is to know about it”

Alan Baxter, dark fantasy indie author and owner of small press ‘Blade Red Press’, discusses Amazon tools for authors “The truth of the matter is, even if you are traditionally published, you still have to do most of your own marketing and work through the midlist yourself anyway”

Kerry McDuling, book publicist and marketing specialist “There is always an opportunity to publish a book, it’s really about finding a newsworthy angle on the product”

The program also has:

• Frequently Asked Questions page which is updated regularly so you can get new tips. You can also email questions that will then be answered quickly.

• Access to Teleseminars for live questions held at regular intervals. These teleseminars will enable you to ask questions in person, or you can access the recordings so you never miss anything.

• Access to the site for 1 full year so you can go at your own pace, as well as take advantage of any new information added. For example, this week I have added details of Amazon Encore and Scribd ebook sales platform. I will continue to add detail over time.
  
• Affiliate Program. You can make money from this course yourself. You can register as an affiliate here. You will receive a special link that you can use to promote the course. If people buy the course after using your link, you receive 50% of the sales price (US$150).

This course has a Money Back Guarantee.

If you buy the course and it is not valuable to you, then I will give you your money back, no questions asked.

Click the button below to Buy Now for an investment of US$297 (100% money-back guarantee)

Once you click the button above, you will be able to pay through a secure Paypal channel with your credit card or Paypal account.

After payment has been completed, you will be sent a welcome pack and the login details for the Author 2.0 Membership Site by email.

You can then login and get started!

All modules are available immediately but I suggest you proceed chronologically. You will receive an email weekly reminding you of the Module for the week, and also notification of upcoming teleseminars or bonus material.

As soon as you have access, you can download the PDF documents, audios and videos or read, watch or listen online.

I am committed to your online success and I hope this program helps you in your journey!

You can email me with any questions here: joanna@TheCreativePenn.com

Thanks for your time,

© The Creative Penn (2010)